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Email Marketing

Every user who plans a trip through your embedded planner, visits your Linktree, or signs up through your profile can join your subscriber list. Rooutie’s built-in email tools let you grow that list, send beautifully designed campaigns, and track exactly how they perform — no external email tool required.

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Subscribers

Go to Email → Subscribers to manage your mailing list.

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Your List at a Glance

Four stats tell you the health of your list instantly:
  • Total Subscribers — everyone who has ever signed up.
  • Active Subscribers — people currently receiving your emails.
  • Unsubscribed — people who have opted out.
  • Unsubscribe Rate — the percentage who’ve unsubscribed (keep this low!).
An area chart showing new subscriber growth over time. Switch between Last 30 days, Last 60 days, and Last 90 days to see how your audience is growing. Hover over the chart to see exact numbers for any date.

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Subscriber Table

The full list of every subscriber with:
  • Email address.
  • Status (Active or Unsubscribed).
  • Source — where they signed up from (embedded planner, Linktree, direct profile, etc.).
  • Subscription date.
  • Unsubscription date (if applicable).
  • Manual unsubscribe option.
Search by email address to find specific subscribers. The list paginates in groups of 20.

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Export Your List

Click Export CSV to download your entire subscriber list as a CSV file — useful for importing into other tools or keeping records.

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Email Templates

Go to Email → Email Templates to create and manage your email designs. Available template types:
  • Newsletter — regular content updates and round-ups.
  • Destination Spotlight — feature a specific destination with imagery and trip links.
  • Trip Announcement — launch a new guide or itinerary.
  • Special Offer — promote a deal, discount, or limited-time offer.
Use a preset template as your starting point, or build a custom design from scratch. Templates support rich content, images, links, and your brand colors.

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Sending a Campaign

Go to Email → Send Campaign to compose and send to your list. The campaign wizard takes you through:
  1. Choose a template — pick from your saved templates.
  2. Compose — write your subject line and content.
  3. Select recipients — send to your full list or a specific segment.
  4. Preview — see exactly how it looks before it goes out.
  5. Send or Schedule — send immediately or schedule for a specific date and time.

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Email Analytics

Go to Email → Email Analytics to see how your campaigns performed:
  • Open rate — how many recipients opened the email.
  • Click-through rate — how many clicked at least one link.
  • Bounce rate — how many emails failed to deliver.
  • Unsubscribes — how many people opted out after this campaign.
  • Campaign comparison — benchmark one campaign against another.
Use these numbers to refine your subject lines, content, and sending times over time.