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Linktree Analytics

Your Linktree is often the first place a potential follower or client lands after clicking your bio link. Linktree Analytics show you exactly what they do when they get there — which links they click, which trips they open, and how your audience engages with your content.

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What’s Tracked

  • Total visits — how many people loaded your Linktree page.
  • Total link clicks — how many clicks happened across all links combined.
  • Per-link click counts — exactly how many times each individual link, deal, shop item, or trip was clicked.
  • Social link clicks — which platform links (Instagram, TikTok, YouTube, etc.) are being clicked.
  • Trip clicks — which of your published trip guides are getting the most attention from Linktree visitors.
  • Overall CTR — the percentage of visitors who clicked at least one link.

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Using Linktree Analytics

Which content performs? If one deal card consistently outperforms others, move it to the top of your Linktree. If a trip is getting a lot of clicks, consider featuring it more prominently in your social posts. Are people clicking to your social channels? If yes, your Linktree is working as a bridge. If not, your social icons might not be prominent enough. Low CTR overall? Your Linktree might need a refresh — better deal descriptions, a more compelling hero image, or a more recent trip selection.

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Accessing Linktree Analytics

Go to Analytics → Linktree in your business dashboard.