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Travel Groups

Group travel is one of the most complex things to coordinate in the travel industry — different travellers, shared itineraries, group communication, and the logistics of keeping everyone informed. Rooutie’s Travel Groups give you dedicated tools to manage it all without losing your mind.

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What is a Travel Group?

A Travel Group is a collection of clients travelling together on a shared itinerary. Groups have their own dedicated workspace that brings together:
  • The group’s client list.
  • The shared trip or itinerary.
  • Group-level communication.
  • Individual traveller details (documents, dietary needs, preferences) all in one place.

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Creating a Travel Group

  1. Go to Travel Groups in the agent sidebar.
  2. Click “New Group”.
  3. Give the group a name (e.g., “Müller Family Safari 2026” or “Wine Tour Group — March”).
  4. Add clients from your CRM to the group.
  5. Attach the trip or itinerary you’re building for them.

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Managing a Group

From the group workspace you can:
  • View all travellers — see every client in the group and access their individual profiles.
  • Track individual details — passport expiry, dietary restrictions, seat preferences — all visible per person without switching between profiles.
  • Communicate with the group — send updates and messages to all group members at once.
  • Manage the shared itinerary — the attached trip is the single source of truth for the group.

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Group Communication

Send messages and updates to everyone in the group simultaneously. No more sending 12 individual emails when a departure time changes — one update, everyone informed.

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Why Groups Matter for Your Business

Group travel represents some of the highest-value bookings in the industry. A well-organised group experience leads to referrals, repeat business, and the kind of client loyalty that sustains an agency. Having dedicated tools for it — rather than jury-rigging spreadsheets and email threads — makes a real difference.