> ## Documentation Index
> Fetch the complete documentation index at: https://docs.rooutie.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Linktree Analytics

> Track clicks, engagement, and which content is driving your social traffic

# Linktree Analytics

Your Linktree is often the first place a potential follower or client lands after clicking your bio link. Linktree Analytics show you exactly what they do when they get there — which links they click, which trips they open, and how your audience engages with your content.

## What's Tracked

* **Total visits** — how many people loaded your Linktree page.
* **Total link clicks** — how many clicks happened across all links combined.
* **Per-link click counts** — exactly how many times each individual link, deal, shop item, or trip was clicked.
* **Social link clicks** — which platform links (Instagram, TikTok, YouTube, etc.) are being clicked.
* **Trip clicks** — which of your published trip guides are getting the most attention from Linktree visitors.
* **Overall CTR** — the percentage of visitors who clicked at least one link.

## Using Linktree Analytics

**Which content performs?** If one deal card consistently outperforms others, move it to the top of your Linktree. If a trip is getting a lot of clicks, consider featuring it more prominently in your social posts.

**Are people clicking to your social channels?** If yes, your Linktree is working as a bridge. If not, your social icons might not be prominent enough.

**Low CTR overall?** Your Linktree might need a refresh — better deal descriptions, a more compelling hero image, or a more recent trip selection.

## Accessing Linktree Analytics

Go to **Analytics → Linktree** in your business dashboard.